IMPERIO
CONSULTING
Imperio Consulting is a business and management consulting firm that takes a "Green Beret Approach" to helping companies grow and succeed. The company is also led by an author who shares insights through books, articles, and speaking engagements.
A few years ago, we built their original website, but as the business evolved, it became clear that a redesign was necessary. The site had become cluttered with additional content, and the client wanted a refreshed design that better reflected their updated branding and new content.
Previous Site Screenshots
Project Brief & Objectives
The client wanted a website that:
Showcased their updated brand identity, including new colors, videos, and images.
Provided a cleaner, more structured layout to improve user experience.
Was optimized for SEO to support increased press and PR efforts.
Target Audience
The site needed to appeal to:
Business owners and executives seeking consulting services.
Media professionals and journalists looking for expert commentary.
Readers and followers interested in the client's books and insights.
Process & Results
To meet these goals, I redesigned the website with a strong focus on brand alignment, user experience, and search engine optimization. I implemented the new brand colors, high-quality images, and engaging video content to create a visually compelling experience. The site structure was streamlined to remove clutter, making navigation more intuitive and content easier to access. Additionally, I optimized SEO elements such as meta tags, headings, and internal linking to improve the site's search ranking and visibility for media professionals and potential clients.
As a result, the redesigned website led to a 500% increase in traffic, significantly boosting Imperio Consulting’s online presence. The improved structure and visuals made the site more engaging and user-friendly, while the enhanced SEO efforts helped attract a broader audience. This project demonstrated the power of a strategic website refresh, ensuring that the site evolved alongside the business and supported its ongoing growth.
New Site Screenshots
This project reinforced the importance of keeping a website aligned with business growth. As businesses evolve, their websites should reflect new branding, messaging, and strategic goals. A cluttered site can dilute a company’s message, while a well-structured redesign can significantly improve both traffic and engagement.
If your website no longer reflects your brand’s growth or feels cluttered, we can help. Contact us to discuss how a website refresh can enhance your online presence and attract the right audience.